Cem Serdar Nalbantoğlu is a webmaster with over 30 years of experience in internet technologies. He is the founder of alo.net, a boutique, AI-powered digital marketing agency that specializes in managing clients’ online reputations, digital footprints, and web presence—from hosting and site design to continuous management.

His professional journey includes start-ups, leadership in ISP operations, large-scale projects across multiple countries, and consulting in telecom, e-commerce, and brand visibility. He holds credentials in AI-driven digital marketing, SEO, Google Ads, WordPress CMS, hosting..

Some reference works:

https://docs.google.com/spreadsheets/d/153yj6WZot_xrVfrw5lvA-d2IHoWb1KUMsPV3ql-s7Jw/edit?usp=sharing

Cem’s general resume;

1995, he began his internet technologies career in turk.net as a technical support supervisor in Istanbul. Cem, with his team, worked to resolve dial-up connection issues for turk.net’s customers and also gave them support about to understand internet with Altavista, Netscape and so on..

1997, He was tasked with Internet connection of 27 Bursa automotive subcontractors of Ford and Tofaş. He visited and connected them to the internet giving basic trainnings to the IT teams about dial-up internet connection.

1999, he assigned to project management of the first country-wide Internet Service Provider of Azerbaijan initiated by Azercell of Teliasonera/Turkcell  joint venture with 25+ million USD startup budget. Cem named the venture as azeronline.com he started the operation with the team he built and handed over the company at increasing positive profit margin in 2004.

2004, he was assigned to another startup technology venture UTH Telecom of Cenay Group which is the founder partner of Azercell and also one of the biggest subcontractors of Turk Telekom. (UTH Telecom is one of the first alternative telecom operators licensed by Ministry of Transport in 2005)

2004 – 2009

  • Created first virtual dealer of Turkcell e-commerce startup with the first citizen ID number inquiry system with xml web services and also with country’s first 3d secure online payment gateway, thanks to Turkcell technical team
  • Digital marketing consultancy for Oracle Turkey SME clients
  • Pre-sales advisory for Netas – Probil board for their entry to C.I.S. countries’ mobile telecom operators Ucell, Kcell for Cisco’s RUN optimization solutions
  • Advisory to middle east private equity holders with due diligence reportings about one of SME VOIP companies listed on Nasdaq.

2009 – 2012

He held the position of Business Development Managener in Gantek Holding and succeeded some contracts in C.I.S. Countries;

  • Bakcell 3d mapping RF network planning
  • Azerfon-Vodafone Oracle Sun support agreement (brand changed to nar.az)
  • Arvento vehicle tracking and management systems distributorship to globtel.az (formerly akhundoff.com)
  • idealteknoloji.com AIS marine traffic system for Azerbaijan’s SOCAR 100+ oil vessels by ideal teknoloji
  • Arvento State customs tracking system for Azerbaijan’s 10K+ SOCAR vehicles tracking system integrated with its ERP by Arvento
  • Tcell Initiating first contract for Oracle (formerly Sun Microsystems) hardware maintenance with Tcell
  • Geocell  Managed Mobile Number Portability tender in Georgia on behalf of Geocell  (formerly now silknet)

2013 to present

Cem is only into digital marketing under the name of www.alo.net, a boutique AI powered digital marketing agency, focusing on his client’s online reputation managing  caring their internet footprints & activities from hosting to web site design & management.  Some reference works:

https://docs.google.com/spreadsheets/d/153yj6WZot_xrVfrw5lvA-d2IHoWb1KUMsPV3ql-s7Jw/edit?usp=sharing

Awards and memberships

Awarded by Ugur National Prize Organization for the best telecom company 2002 of Azerbaijan, Azeronline internet service provider

Awarded by Turkish Embassy in Baku with certificate of appreciation

Cem has been member of;

CBIC (Caspian Business Integration Club)

TUTED (Turkey Telecommunication Businessmen Society)

Azerbaijan National Internet Society

ATIB (Turkey and Azerbaijan Turkey Business Association)

Professional Competencies, Qualifications

AI powered digital marketing for SEO & Google Ads

WordPress Content Management Systems

Internet Hosting Management

Google Workspace Partnership

Education & Courses

Yıldız Technical University  – Civil Engineering, Istanbul

Bosphorus University Prelectors Assoc. – short term MBA, Istanbul

LBI London Business Institute – Telecom Strategies Course, London

PMI (Project Management Institute) Certification, istanbul

TMI (Time Management International) Time Management Course, Baku

Cem is now only a webmaster into online reputation management of his clients using his digital marketing skills under the name of www.alo.net a boutique AI powered digital marketing agency since 2013.

What is a webmaster in Cem’s opinion?

Owning a website in the digital world is very much like renting a store in a large and popular shopping mall. When you open a store in such a mall, what do you do? You pay interior designers and window display specialists to arrange your storefront and decoration. You pay the monthly rent. On top of that, you contribute to the mall’s common expenses—cleaning, security, maintenance, advertising, electricity, and water—by paying a service fee.

This is exactly where the “webmaster” comes into play. A webmaster is like the mall management and the interior designers combined for your website. In other words:

  • Storefront & Decoration (Design & Content): The webmaster arranges the design of your website and organizes the content to attract visitors, just like a well-decorated storefront draws shoppers in.

  • Security: Just as security guards in the mall protect against theft, a webmaster protects your website against cyber-attacks, ensures regular backups, and monitors vulnerabilities.

  • Maintenance & Cleaning: The webmaster fixes errors, installs updates, and keeps the site running smoothly—like the mall’s technical team maintaining elevators or cleaning staff keeping the hallways spotless.

  • Advertising & Visibility: Mall management runs large advertising campaigns, while the webmaster works on SEO and digital marketing to increase your website’s visibility on Google and social media.

  • Online Reputation Management: Imagine if shoppers in the mall constantly spread negative reviews about a store—it would hurt that store’s reputation. The same happens online: negative comments, false news, or poor ratings can damage your brand. A webmaster monitors these mentions, responds when necessary, highlights positive content, and protects your brand image across the internet. In other words, they don’t just manage your website, but also your broader digital reputation.

  • Managing Subcontractors: Just as malls work with various service providers, a webmaster may coordinate with developers, designers, or marketing agencies when additional expertise is needed.

In short, a webmaster is the central coordinator of your online presence. They manage the technical side, the design, the security, and even the reputation. If your website is critical to your business, having a webmaster is not optional—it’s essential. Just like a store cannot survive in a mall without proper management and services, a website cannot thrive in the long run without a webmaster’s expertise.