
See historic audits
Approved audits, including the current report. Hover or focus a point for values; select it to open the report.
Online Reputation
Executive Summary
Checks Passed
49 checks were evaluated within the available access and audit scope. 19 are PASS; 20 are WARN and 10 are FAIL. These counts show the results of evaluated checks, not a weighted quality score.
Executive Scoreboard
Executive Strength / Risk
Evidence coverage: 48/86. 38 eligible controls remain unverified or unavailable. Check Score reflects evaluated checks only.
This audit provides a consolidated executive view of how a brand’s digital presence supports—or weakens—its online reputation and the value of its digital investments. It evaluates key public indicators across semantic visibility, technical performance, legal and trust signals, platform consistency, reputation strength, and sector-specific competitive context. Rather than treating these signals in isolation, the audit examines their relationships and relevant correlations with commercial performance. Its final goal is to give senior executives a clear, evidence-based basis for identifying gaps, challenging internal assumptions, prioritizing corrective action, and making better-informed digital investment decisions.
Audit Report Definitions
Check Score
Audited online-presence quality indicator: PASS / (PASS + WARN + FAIL) × 100. Unverified and unavailable checks are excluded. This is not an overall brand or revenue score.
Verified Checks
Shows the checks ALO.NET Audit could evaluate using concrete evidence in this report. For example, 20/37 Verified Checks means that 20 of the 37 evaluated checks received PASS; the remainder may be WARN or FAIL. Unavailable, Unverified and excluded checks are outside this total.
Trust Basics
Summarizes basic website trust signals, including organizational identity, contact information, essential policies and trust infrastructure that help visitors and digital systems assess a website. It indicates basic trust hygiene and is neither a legal compliance certificate nor an overall reputation score.
Evidence Captured
Shows how many applicable checks have enough evidence for evaluation. For example, 48/83 means that usable evidence was obtained for 48 of 83 applicable checks. A higher value indicates broader audit coverage; it does not mean that the website performed well.
First Seen On Internet
Shows an estimated date from which the domain can be observed online. This is not the company incorporation date, the age of the brand or the opening date of a physical business. It provides context about the domain’s observable online history.
Matched Listings Avg. Rating
Shows the average user rating of Google Maps business listings reliably matched to the audited brand or website. Only verified entity matches are included; unrelated businesses with the same or a similar name are excluded. A qualified entity match does not necessarily mean that the listing’s Website field matches the audited domain.
Reviews Across Matched Listings
Shows the total number of user reviews across business listings matched to the brand. It indicates the volume of user feedback and provides context about online visibility. Review volume alone does not establish whether feedback is positive or negative.
Mobile PageSpeed
Shows website performance on mobile devices as a 0–100 score measured using Google Lighthouse/PageSpeed methodology. A higher score generally indicates better loading performance and user experience. This technical performance measure is produced by Google and is independent of the ALO.NET Check Score.
Executive Scoreboard
Provides an at-a-glance executive overview of key audit areas. Each row represents a different area and shows its PASS, WARN and FAIL results or the relevant system’s native score. Rows may use different measurement types, so their values should not always be compared directly as equivalent scores.
Legal Check
Examines whether essential legal and privacy information is accessible to users and search systems, together with related requirements that can be evaluated within the audit scope. ALO.NET Audit does not provide legal advice, and this result is not a legal compliance certificate.
AI Search Readiness
Separates captured query/page matching, search-assisted answers, own-domain sources, brand mentions, explicit recommendations and citation-free mentions. Results apply to the recorded query, market and response; unavailable observations remain neutral. Technical presence does not guarantee AI visibility or ranking.
Frontend Interaction Check
Examines visible interface and link signals that help visitors reach core actions such as contacting the business, searching, getting directions or making a reservation. Detecting a button or link does not establish that the corresponding action was successfully completed from end to end.
Semantic Quality
Evaluates structural and semantic signals that help people and machines understand page content. Headings, content relationships and related semantic cues help clarify what a page communicates.
PageSpeed | SEO Technical Quality
Summarizes measurable indicators of website performance and technical search readiness. Native PageSpeed/Lighthouse scores are provider measurements, rather than scores recreated by ALO.NET. They indicate technical quality but do not independently predict Google rankings.
Maps & Review Metrics
Evaluates verifiable Google Maps business listings, user ratings, review volume and, when available, comparable market evidence. Its purpose is to show the measurable portion of the brand’s local digital reputation within the audited scope.
Structured Data
Checks for structured data defined in website source code using standards such as Schema.org. This data can help search engines understand organizations, businesses, products, services and other content more accurately.
Social Presence
Evaluates the online presence of social media profiles verified as belonging to the brand. The result reflects verifiable brand presence, rather than follower counts or social media success.
Search Presence
Evaluates verifiable signals about whether the brand and website can be found by search systems. It shows available search visibility evidence and does not guarantee a ranking for any particular keyword.
Social Links
Checks links from the website’s own pages to the brand’s social media profiles. These links help establish an explicit first-party relationship between the website and the social accounts.
PASS / WARN / FAIL
PASS means sufficient positive evidence was found for the evaluated condition. WARN means the result is partly positive but needs attention. FAIL means an evaluated check did not meet the expected condition. These statuses apply only to checks that could actually be evaluated.
Crowne Plaza Bursa is a hotel property offering guest accommodation with wellness facilities. Its website highlights Crowne Plaza Bursa. The matched Google Maps listing records 4.5/5 from 3,654 reviews. The website links to X profiles. The captured AI answer mentions the brand in response to the audited query. Further service details and geographic coverage are not added where the collected profile does not substantiate them.
Comparison scope: Local hotel market · within 2 km of Crowne Plaza Bursa 5 local businesses were independently evaluated using the same 7 ALO.NET entry-page evidence controls. X: Verified Entry-page Evidence (%) = PASS / 7. Y: Google Maps rating. Bubble area scales with review count. Maps supplies discovery and reputation metadata; ALO supplies the entry-page evidence. This is not a composite market score. The dark outline marks the focal business. All plotted web evidence uses peer_probe_v1, including the focal business; a probe is not a full audit. peer_probe_v1 · Full focal audit linked; chart uses fixed-pack probe. peer_probe_v1 · Peer probe only; no full audit linked. peer_probe_v1 · Peer probe only; no full audit linked. peer_probe_v1 · Peer probe only; no full audit linked. peer_probe_v1 · Peer probe only; no full audit linked. peer_probe_v1 · Peer probe only; no full audit linked. ALO.NET Audited Cohort: Compatible saved full audits. This population and its historical axes are separate from Local Market web probes.Local Market
Evaluated local points
Business / website Distance First seen on internet Online age PASS % Maps rating Reviews Evaluation / provenance You · Crowne Plaza Bursa
cpbursa.com0 m Nov 7, 2009 16y 11m 0% 4.5 3654 Control evidence
2026-10-15T18:14:06+00:00 · ALO entry-page evaluation + Google Places metadataMarigold Thermal & SPA Hotel
marigold.com.tr1991 m Oct 26, 2009 16y 11m 28.6% 4.5 2534 Control evidence
2026-10-15T18:14:07+00:00 · ALO entry-page evaluation + Google Places metadataNuri Nihat Aslanoba Uygulama Oteli
okulseyret.com1961 m Jan 20, 2015 11y 8m 0% 4.3 628 Control evidence
2026-10-15T18:14:11+00:00 · ALO entry-page evaluation + Google Places metadataSia Hotel Thermal & Spa
siahotel.com.tr664 m Jan 30, 2024 2y 8m 28.6% 4.7 509 Control evidence
2026-10-15T18:14:11+00:00 · ALO entry-page evaluation + Google Places metadataRoyal Residence Bursa
rr-bursa.com393 m Nov 26, 2025 0y 10m 57.1% 4.3 313 Control evidence
2026-10-15T18:14:11+00:00 · ALO entry-page evaluation + Google Places metadataMansory Hotel
mansoryhotel.com828 m May 17, 2024 2y 4m 28.6% 4.5 280 Control evidence
2026-10-15T18:14:11+00:00 · ALO entry-page evaluation + Google Places metadataEvidence data and provenance
Scope Local Market · Crowne Plaza Bursa Audited root/entity https://www.cpbursa.com/ Selected physical unit Crowne Plaza Bursa Unit type hotel Matched locations 1 Sector control pack hospitality_local_positioning_v1 First-party entry URL http://www.cpbursa.com/ Entry selection Selected from the persisted first-party and Maps identity evidence. Selected unit Maps rating 4.5 Selected unit Maps reviews 3654 Entry-page evidence Evaluated with the sector control pack. Peer selection Review-volume reference: 3,654 (selected focal). Closest eligible peers at this volume or higher are preferred; below it, higher counts come first. Sector radius and verified evidence requirements still apply. Competitor probing 5 genuine local peer website probes were evaluated.
X: Verified Checks, 0-100 (this audit's eligible-control scale is planned to expand toward 100). Y: verified passes across 38 shared evaluated controls, shown as a count, not a percent. Marker size scales with Verified Checks; legend order and color are identity-only, not a leaderboard.Brand Verified Checks Shared passes You 19/49 14/38 marriott.com 38/69 20/38 ritzcarlton.com 38/68 19/38 themarmarahotels.com 43/67 24/38 clubmed.com.tr 31/61 20/38 midtown-hotel.com 40/72 20/38
Observed weakness: Machine-readable business clarity is the selected weakness. Organisation and entity schema was not detected in the audited crawl. This is high-confidence search and entity evidence. It does not verify search eligibility, visibility or customer response. see details ↓
Observed strength: Public review position against the verified peer set is the selected strength: 4.5/5.0 and 3,654 reviews versus a peer age-adjusted median of 1,574. This is medium-confidence competitive evidence within the publishable comparable cohort; it does not prove market leadership, preference, conversion or revenue. see details ↓
Management Decision: Management should assign a named owner and review date to machine-readable business clarity, then use a relevant first-party journey indicator to test whether the exposure is reduced. It should preserve public review position against the verified peer set as a managed public strength while keeping the conclusion within the cited confidence, cohort and measurement limits. see details ↓
Supporting Market Evidence: Within the Türkiye audit market, Google Maps identified 1 qualified location listing associated with the audited entity. This is market-bounded evidence, not a complete worldwide physical footprint. see details ↓
machine-readable business clarity: Observed evidence: Organisation and entity schema was not detected in the audited crawl. Why management should care: Search platforms may receive an incomplete relationship between the brand, properties and accommodation offer. What could go wrong: Properties and offers may be represented inconsistently across machine-mediated discovery, complicating guest choice. see details ↓
public review position against the verified peer set: Observed evidence: 4.5/5.0 and 3,654 reviews versus a peer age-adjusted median of 1,574. Management value: The property can lose shortlist confidence to hospitality alternatives with stronger public proof. The public signal should be protected, but it is not proof of a commercial outcome. see details ↓
customer-facing governance: Observed evidence: Legal Check evaluated Booking / cancellation / no-show / payment was incomplete. Why management should care: Management may be less able to reconstruct the governing terms presented at the booking or guest-data decision point. see details ↓
Audit Scope: Audit market: Türkiye. The market was estimated from the auditor's IP connection at submission. Google SERP and Google Maps evidence is limited to this market, including for global brands; the audit does not automatically classify the entity as global or regional. see details ↓
90 days Priorities
- Do Brand, Digital and Operations agree on the canonical entity, location and offer relationships that public platforms should understand? see details ↓
- Can the business retrieve the governing terms, including the exact version, timestamp and responsible owner, for the relevant guest decision? see details ↓
- Which operating decision will address the verified peer gap, and which leading indicator will the executive team review monthly? see details ↓
90-Day Priority Actions
- Correct the measured structured-data weakness, then validate.Measured evidence supports a bounded remediation; ranking uses the recorded score gap, relevance weight, confidence and actionability.
- Improve the measured publisher-controlled search metadata, then recheck.Measured evidence supports a bounded remediation; ranking uses the recorded score gap, relevance weight, confidence and actionability.
- Correct the verified identity inconsistency on the evidenced assets.Measured evidence supports a bounded remediation; ranking uses the recorded score gap, relevance weight, confidence and actionability.
Google PageSpeed/SEO — www.cpbursa.com
Page speed shapes first impressions before a single word is read. A low Performance score — especially on mobile — means visitors leave before engaging. Google uses Core Web Vitals as a ranking signal, so poor speed hurts discoverability. The SEO score here reflects technical crawlability only, not full SEO strength. Accessibility measures inclusivity. Best Practices flags security and standards compliance. Together, these reveal how seriously the digital asset is maintained.
Evidence details ▾
Mobile: FAIL (4151.1596441992 ms) [stale]; Desktop: PASS (972.70668846315 ms) [stale]. Lighthouse lab measurement of the tested entry; not field Core Web Vitals.
Mobile: PASS (0.0006580398022104 unitless) [stale]; Desktop: PASS (0.0014446117896857 unitless) [stale]. Lighthouse lab measurement of the tested entry; not field Core Web Vitals.
Mobile: PASS (91.5 ms) [stale]; Desktop: PASS (58.5 ms) [stale]. Lab main-thread blocking proxy; not field INP or verified real-user responsiveness.
Mobile: FAIL [stale]; Desktop: FAIL [stale]. Automated tested-page markup finding; not whole-site accessibility or WCAG compliance.
Mobile: PASS [stale]; Desktop: PASS [stale]. Tested entry indexing directives only; no proof of search inclusion, robots access or whole-site crawlability. Intentional noindex needs publisher review.
Google Maps Reviews
Matched Google Maps listing: Crowne Plaza Bursa
This comparison is limited to the qualified Google Maps listing for the audited entity.
Based on 20 quality-qualified current City hotel peers in the local market around the audited location expanded up to 15 km, the current review-footprint distribution is kept separate from age-adjusted eligibility. Cohort validity: valid; sample confidence: Medium.
Age-adjusted review volume uses 19 eligible peers. At the focal listing's observed online age, P25 / median / P75 are 1,125 / 1,574 / 2,733 reviews; the audited listing has 3,654.
Its 4.5 Google rating is above the peer median of 4.3. Rating-eligible peer sample: 20. Audited rating percentile: 90th percentile.
Source: Google Maps · Benchmark methodology: ALO.NET
Competitive Google Maps Review Volume vs Comparable Peers
Above peer marketCurrent review footprint - not Review Momentum and not age-normalized.
The audited listing's current Google Maps review footprint is above comparable peers in the local competitive set.
20 comparable Google Maps peers | Medium sample confidence | cohort validity: valid | current raw review-count distribution | ALO.NET methodology | calculated 2026-10-15 | the local market around the audited location | Attempted radii: 2 km, 5 km, 8 km, 15 km.
Competitive Reputation Position
Above-median peer positionTwo validated Google Maps peer percentiles shown together - not a synthetic score.
Bubbles prioritize the highest-review paired peers; all paired peers remain in both axis statistics.
20 paired comparable peers analyzed · 12 highest-review peers shown
- 1. Sheraton Bursa Hotel · 4.5 / 4,069
- 2. Gold Majesty Hotel · 4.3 / 3,009
- 3. Tiara Termal Hotel · 3.6 / 2,835
- 4. Anemon Bursa Gönlüferah… · 4.0 / 2,593
- 5. Çelik Palas Hotel Conve… · 4.2 / 2,544
- 6. Marigold Thermal & SPA … · 4.5 / 2,534
- 7. Formback Thermal Hotel … · 4.0 / 2,525
- 8. Mövenpick Hotel and The… · 4.5 / 2,490
- 9. Ramada by Wyndham Bursa… · 4.3 / 2,116
- 10. Hotel Anatolia · 4.2 / 1,865
- 11. KERVANSARAY TERMAL OTEL… · 3.8 / 1,825
- 12. Aloft Bursa Hotel · 4.4 / 1,485
Competitive read: Very strong visibility and rating quality above the peer median.
20 paired comparable Google Maps peers | Medium sample confidence | cohort validity: valid | shared persisted Rating ∩ Review Volume peer-ID denominator | median crosshair = paired-cohort 50th percentile | ALO.NET methodology | calculated 2026-10-15 | Attempted radii: 2 km, 5 km, 8 km, 15 km.
ALO.NET KPI Profile
Six-pillar evidence coverage and status distribution. Verified Checks remains separate and no KPI maturity score is inferred.
Where is verified KPI evidence concentrated?
Raw deterministic evidence states are compared across all six approved pillars. Bar length is a count, not maturity or a KPI score.
Canonical findings and evidence ownership
Verified capabilities and gaps retain their evidence scope. Source observations do not prove rendered interaction. Findings are ordered by status and control ID; commercial impact is not ranked.
Online Discoverability
- Verified capability: X profile linkage · PASS · Publisher-controlled surface
- Verified capability: Entry-page indexing directives · PASS · Publisher-controlled surface — Entry-page indexing directives: pass. Reason: TYPED_PASS.
- Verified gap: Publisher description quality · WARN · Publisher-controlled surface
- Verified gap: Publisher title quality · WARN · Publisher-controlled surface
- Evidence gap: Facebook profile linkage · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Instagram profile linkage · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: LinkedIn profile linkage · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Pinterest profile linkage · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: TikTok profile linkage · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: YouTube profile linkage · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Declared location linkage · NOT_VERIFIED · Platform evidence
- Evidence gap: Search result language consistency · UNAVAILABLE · Platform evidence
Reputation & Trust
- Verified capability: Blocklist exposure · PASS · Publisher-controlled surface
- Verified capability: SPF policy · PASS · Publisher-controlled surface
- Verified capability: X public profile presence · PASS · Platform evidence
- Verified capability: Comparable rating position · PASS · Platform evidence
- Verified capability: Matched listing rating · PASS · Platform evidence
- Verified capability: Secure connection · PASS · Publisher-controlled surface
- Verified gap: Facebook public profile presence · FAIL · Platform evidence
- Verified gap: Instagram public profile presence · FAIL · Platform evidence
- Verified gap: Cross-channel visual identity · FAIL · Publisher-controlled surface
- Verified gap: Site icon presence · FAIL · Publisher-controlled surface
- Verified gap: X visual identity · WARN · Publisher-controlled surface
- Evidence gap: DMARC policy · UNAVAILABLE · Publisher-controlled surface
- Evidence gap: LinkedIn public profile presence · NOT_VERIFIED · Platform evidence
- Evidence gap: YouTube public profile presence · UNAVAILABLE · Platform evidence
- Evidence gap: Facebook visual identity · UNAVAILABLE · Publisher-controlled surface
- Evidence gap: Instagram visual identity · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: LinkedIn visual identity · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: YouTube visual identity · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: About identity evidence · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Content freshness evidence · NOT_VERIFIED · Publisher-controlled surface
Website Experience & Performance
- Verified capability: Blocking responsiveness proxy (lab) · PASS · Publisher-controlled surface — Blocking responsiveness proxy (lab): pass. Reason: TYPED_PASS.
- Verified capability: Layout stability (lab) · PASS · Publisher-controlled surface — Layout stability (lab): pass. Reason: TYPED_PASS.
- Verified capability: Desktop lab performance · PASS · Publisher-controlled surface
- Verified capability: Mobile lab performance · PASS · Publisher-controlled surface
- Verified gap: Accessible link names · FAIL · Publisher-controlled surface — Accessible link names: fail. Reason: TYPED_FAIL.
- Verified gap: Largest contentful paint (lab) · FAIL · Publisher-controlled surface — Largest contentful paint (lab): fail. Reason: TYPED_FAIL.
- Verified gap: Accessibility markup basics · WARN · Publisher-controlled surface
- Verified gap: Image format hygiene · WARN · Publisher-controlled surface
- Verified gap: Responsive viewport declaration · WARN · Publisher-controlled surface
Measurement & Conversion Readiness
- Verified gap: Directions markup actionability · FAIL · Publisher-controlled surface
- Verified gap: Email markup actionability · FAIL · Publisher-controlled surface
- Verified gap: Primary CTA markup · FAIL · Publisher-controlled surface
- Verified gap: Analytics script declaration · WARN · Publisher-controlled surface — Analytics script declaration: warn. Reason: TYPED_WARN.
- Verified gap: Tag manager declaration · WARN · Publisher-controlled surface — Tag manager declaration: warn. Reason: TYPED_WARN.
- Evidence gap: Phone markup actionability · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Rendered interaction evidence · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Contact path evidence · NOT_VERIFIED · Publisher-controlled surface
Semantic & AI Readiness
- Verified capability: Search result message relevance · PASS · Platform evidence
- Verified capability: Brand Mentioned · PASS · Platform evidence
- Verified capability: Own Domain Exposed · PASS · Platform evidence
- Verified capability: Query / Page Match · PASS · Platform evidence
- Verified capability: Search / Fan-out Observed · PASS · Platform evidence
- Verified gap: Brand Recommended · FAIL · Platform evidence
- Verified gap: Navigation intent alignment · WARN · Publisher-controlled surface
- Verified gap: Primary offer clarity · WARN · Publisher-controlled surface
- Verified gap: Local business structured identity · WARN · Publisher-controlled surface
- Verified gap: Breadcrumb structured data · WARN · Publisher-controlled surface
- Verified gap: Product or service structured identity · WARN · Publisher-controlled surface
- Verified gap: Organization structured identity · WARN · Publisher-controlled surface
- Verified gap: Review structured data · WARN · Publisher-controlled surface
- Evidence gap: Citation-free Mention · NOT_VERIFIED · Platform evidence
- Evidence gap: Conversion intent alignment · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Locale content coherence · NOT_VERIFIED · Publisher-controlled surface
Legal & Privacy Governance
- Verified capability: Benchmark legal quality · PASS · Publisher-controlled surface
- Verified capability: Cookie notice presence · PASS · Publisher-controlled surface
- Verified gap: Implementation legal quality · WARN · Publisher-controlled surface
- Verified gap: Sector legal quality · WARN · Publisher-controlled surface
- Verified gap: Booking / Cancellation / Payment Terms · WARN · Publisher-controlled surface
- Verified gap: On-site Legal Discoverability & Freshness · WARN · Publisher-controlled surface
- Evidence gap: Freshness legal quality · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Jurisdiction legal quality · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Cookie & Consent · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Guest Data Transparency · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Guest Forms & Marketing Consent · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Hotel / Operator Legal Identity · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Privacy / Data Protection · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Rights / Privacy Contact · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Third-Party Booking / Data Sharing · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Booking & accommodation terms indexed discoverability · NOT_VERIFIED · Platform evidence
- Evidence gap: Cancellation & refund indexed discoverability · NOT_VERIFIED · Platform evidence
- Evidence gap: Cookie policy indexed discoverability · NOT_VERIFIED · Platform evidence
- Evidence gap: Privacy & data protection indexed discoverability · NOT_VERIFIED · Platform evidence
- Evidence gap: Privacy policy presence · NOT_VERIFIED · Publisher-controlled surface
- Evidence gap: Terms presence · NOT_VERIFIED · Publisher-controlled surface
How do Mobile and Desktop Lighthouse results compare?
This compares the stored Lighthouse category results by device; the four categories are not averaged into a new score.
What does the matched Google Maps location show?
Only one eligible matched location was collected, so no portfolio comparison is inferred.
Percentiles withheld: a defensible branch-level peer matching unit was not established.
Accessible KPI evidence table
| Pillar | Evaluated / applicable | PASS | WARN | FAIL | Unverified | Unavailable | Evidence coverage | Confidence |
|---|---|---|---|---|---|---|---|---|
| Online Discoverability | 4 / 12 | 2 | 2 | 0 | 7 | 1 | 4 of 12 applicable controls evaluated | Retained canonical detail evidence; source confidence varies by control |
| Reputation & Trust | 11 / 20 | 6 | 1 | 4 | 6 | 3 | 11 of 20 applicable controls evaluated | Retained canonical detail evidence; source confidence varies by control |
| Website Experience & Performance | 9 / 9 | 4 | 3 | 2 | 0 | 0 | 9 of 9 applicable controls evaluated | Retained canonical detail evidence; source confidence varies by control |
| Measurement & Conversion Readiness | 5 / 8 | 0 | 2 | 3 | 3 | 0 | 5 of 8 applicable controls evaluated | Retained canonical detail evidence; source confidence varies by control |
| Semantic & AI Readiness | 13 / 16 | 5 | 7 | 1 | 3 | 0 | 13 of 16 applicable controls evaluated | Retained canonical detail evidence; source confidence varies by control |
| Legal & Privacy Governance | 6 / 21 | 2 | 4 | 0 | 15 | 0 | 6 of 21 applicable controls evaluated | Retained canonical detail evidence; source confidence varies by control |
Accessible PageSpeed data table
| Device | Performance | Accessibility | Best Practices | SEO | Source collection time |
|---|---|---|---|---|---|
| Mobile | 77 | 80 | 88 | 73 | 2026-10-12T11:09:19.340Z |
| Desktop | 97 | 80 | 92 | 73 | 2026-10-12T11:09:19.014Z |
Accessible Maps location data table
| Location | Reviews | Rating | Focal status |
|---|---|---|---|
| Crowne Plaza Bursa | 3654 | 4.5 | Selected focal branch |
Measurement & Conversion Readiness
Evidence details ▾
Not detected from the inspected entry source; deferred or consent-dependent loading remains possible. Presence does not establish execution, events, conversions or form delivery.
Not detected from the inspected entry source; deferred or consent-dependent loading remains possible. Presence does not establish execution, events, conversions or form delivery.
Google-Indexed Legal Discoverability
Indexed-search discoverability only. This is separate from audited-site presence in Trust Basics and content completeness in Legal Check.
Not evaluated — reliable website-language evidence was not available.
This control reviews indexed-search discoverability only. It does not establish that a document is current or present on the live website, and legal compliance was not verified.
Legal Check (Sectoral & Jurisdiction Legal Intelligence)
ip_estimateScore Breakdown
Top Legal Gaps
- Make booking, cancellation, refund, no-show, payment and fee conditions easy to find before reservation.
Sector-Critical Findings
Benchmark summary: Comparison covers discoverability, coverage, policy layering, hospitality specialization, localization, rights mechanisms and observable implementation; it does not compare legal text similarity or certify legal equivalence.
Evidence Ledger
Evidence scope: legal completeness and applicability. A Trust Basics PASS can confirm that a public surface was detected while this card still reports WARN for incomplete content. Indexed-search availability is assessed separately and does not override either result.
Verified Legal Topics
Evaluated Legal Criteria
Core Legal Surfaces
Consent & Implementation
Benchmark Reference Records
How this score is calculated: Legal Check combines applicable jurisdiction/market transparency (45%), sector-specific legal transparency (25%), observable implementation (15%), maturity against curated sector benchmarks (10%), and freshness/ownership signals (5%). The audit evaluates public website evidence for online-reputation and transparency purposes; it is not a legal opinion or certification.
Audit-market context: The market is taken from the country selected for the audit. If no country is selected, ALO.NET Audit estimates the market from the auditor’s IP connection. Market context guides localized comparison; it does not by itself determine the audited company’s governing law.
Benchmark corpus: Comparison uses a versioned, periodically reviewed benchmark and regulatory-reference corpus. Legal pages and guidance can change over time, so the result reflects the corpus version and evidence collected for this audit.
Engine legal-check-engine-v1.0.0 · Jurisdiction pack tr-legal-transparency-v1.0.0 · Corpus hospitality-benchmarks-2026-q3-v1
Competitive Reputation Context
For the matched Google Maps listing, the current Google Maps review footprint is above, with 3,654 reviews compared with a qualified-peer median of 1,845. Its 4.5 rating remains above the peer median of 4.3. This comparison is limited to the qualified Google Maps listing for the audited entity. This comparison applies only to the documented Google Maps cohort and does not classify overall online reputation. Separately observed organisation and entity schema not detected in the audited crawl may weaken booking confidence.
Comparable peers must match sector, business model, brand scale and market context. Each reputation platform is interpreted as its own layer; Google Maps ratings are not blended with Tripadvisor, Trustpilot, OTA, social, SERP or PageSpeed signals.
Public reviews directly influence booking confidence. Weak review scores, weak OTA or Maps visibility, poor mobile speed, and unclear brand/entity signals should be read as revenue and booking-confidence risks, not only SEO issues.
Sector classification is based on bounded audited-root evidence. Each row-level observation remains separately limited by its stated crawl, provider and verification conditions.
Semantic Check
This marketing-oriented comparison examines whether homepage promise, navigation intent and conversion actions remain semantically coherent across the public website evidence collected for this audit.
Evaluated findings may contribute to Verified Checks, which is separate from the future 100-point KPI score. A Not verifiable Navigation-to-Landing Alignment is a WARN coverage state, never a failure; other unavailable, unverified and informational evidence is excluded.
Concrete offer language is observable, but the primary homepage promise relies partly on supporting copy for clarity.
Not verifiable: CTA destination meaning could not be compared from the bounded evidence set.
Not verifiable: The declared page locale and footer prose could not be compared with sufficient linguistic confidence.
The live brand-search description provides substantive non-legal copy that can introduce the brand or page offer.
- Crowne Plaza Bursa Convention Center & Thermal Spa Odunluk Mh. Akpınar Cd. No:17 16110 Nilüfer / Bursa. Şehir Rehberi. Privilege Card. Çevre Politikası. Kalite ... — https://www.cpbursa.com/
Frontend Interaction Check
This interaction-oriented review examines whether public contact details and conversion controls expose usable native actions in the collected website evidence.
Source markup does not by itself prove visual clickability. A Not observed contact or CTA input is a FAIL only after accessible bounded source evidence was evaluated; browser-required, restricted and unverified observations are excluded from Verified Checks and canonical KPI scoring.
The observed phone value is exposed as text without a matching native action in source markup.
Email contact text was not reliably observed in the bounded homepage evidence.
Address contact text was not reliably observed in the bounded homepage evidence.
No bounded primary CTA candidate was observed in the homepage source evidence.
Not verifiable: Source markup cannot prove visual affordance, pointer hit testing, overlay interference, focus visibility or runtime activation.
Logo Consistency Check


Trust Basic Web Scraping
Evidence scope: audited-site observation. A green dot means the signal was detected from the audited entry point or bounded first-party evidence. It does not mean the same information was available to the indexed-search provider or that its legal completeness was verified.
Insufficient evidence for a Trust Score. The badge reports detected ten-item Trust Basics; unresolved criteria remain neutral and are not counted as failures.
Schema.org Basic Check
Google SERP Preview
Google SERP stands for Google Search Engine Results Page — the page of results shown when someone searches online for a brand, product, person, service, or related topic. It is often the very first impression a potential customer, partner, or journalist has of the searched entity. Optimizing these elements is frequently one of the highest-return SEO actions available, because it can influence click-through rate before the visitor ever lands on the website.
Source: live Google organic results captured through SerpApi engine=google. The preview uses one domain-matched item from organic_results; results can vary by query, location, country, language, device and collection time.
AI Search Readiness
Six query-scoped observations distinguish page matching, search-assisted answers, source exposure, brand mentions and recommendations. These observations describe the captured query and response, not general AI visibility or ranking. Unverified observations are excluded from Check Score.
Measured observations: 5/6 · Unverified: 1/6. Check Score uses the evaluated observations.
Audited AI query: Crowne Plaza Bursa aileler için tatil için önerilir mi?
The AI answer request timed out; this does not establish poor brand readiness.
BRANDED QUERY PUBLISHER PAGE MATCH
Query: Crowne Plaza Bursa · Observed: 2026-10-15T18:13:51+00:00
https://www.cpbursa.com/SEARCH ASSISTED AI ANSWER CAPTURED
Query: Crowne Plaza Bursa · Observed: 2026-10-15T18:13:51+00:00
OWN DOMAIN IN AI REFERENCES
Query: Crowne Plaza Bursa · Observed: 2026-10-15T18:13:51+00:00
EXACT BRAND IN AI ANSWER
Query: Crowne Plaza Bursa · Observed: 2026-10-15T18:13:51+00:00
NO SUPPORTED EXPLICIT RECOMMENDATION
Query: Crowne Plaza Bursa · Observed: 2026-10-15T18:13:51+00:00
No complete, scope-matched observation was captured for this measurement.
Captured answer and citations
Partial captured mapping; unresolved sources remain unverified. Links show provider attachments to answer blocks; source support for every claim is not independently verified.
Rezervasyon ve detaylı bilgi için Crowne Plaza Bursa Resmî Sitesi adresini ziyaret edebilirsiniz.
Konaklama planladığınız tarih aralığını veya kişi sayısını paylaşırsanız güncel fiyatlar ve uygunluk durumuna bakabilirim.
Supporting technical observations
About: UNVERIFIED · Contact: UNVERIFIED · Schema types: . Technical presence supports interpretation; it does not prove an AI answer, recommendation, citation or indexing.
