Online Reputation Audit: marigold.com.tr

Home - Marigold Hotel — Hospitality

marigold.com.tr

Audited 29 Sep 2026, 15:45 UTC

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Evidence Captured (%)Check Score (/100)

Approved audits, including the current report. Hover or focus a point for values; select it to open the report.

29 Sep 202615:45 UTCCurrent

Audit date (UTC)

Online Reputation Audit

Executive Summary

51/100

Check Score

(19/37 Verified Checks)

5/10

Trust Basics

31/71

Evidence Captured

Oct 26, 2009

First Seen On Internet

4.5 / 5.0

Matched Listings Avg. Rating

2,918

Reviews Across Matched Listings

67/100

Mobile PageSpeed

19/37Verified Checks

Checks Passed

37 checks were evaluated within the available access and audit scope. 19 are PASS; 14 are WARN and 4 are FAIL. These counts show the results of evaluated checks, not a weighted quality score.

PASS 19WARN 14FAIL 4

Executive Scoreboard

Legal Check1/6

1 pass · 5 warn · 0 fail

AI Search ReadinessUnavailable

Not evaluated

Frontend Interaction Check3/4

3 pass · 0 warn · 1 fail

Semantic Quality2/3

2 pass · 1 warn · 0 fail

PageSpeed & SEO Quality1/2

1 pass · 1 warn · 0 fail

Maps & Review Metrics1/1

1 pass · 0 warn · 0 fail

Structured Data2/5

2 pass · 3 warn · 0 fail

Social Presence0/1

0 pass · 0 warn · 1 fail

Search Presence1/3

1 pass · 2 warn · 0 fail

Social Links2/2

2 pass · 0 warn · 0 fail

Executive Strength / Risk

Strongest evaluated areaGoogle Maps peer evidence4.5/5.0 and 2,525 reviews versus a peer age-adjusted median of 1,287Jump to section

Management attentionPublisher-controlled SERP messagingpublisher-controlled search messaging is not consistently decision-readyJump to section

This audit provides a consolidated executive view of how a brand’s digital presence supports—or weakens—its online reputation and the value of its digital investments. It evaluates key public indicators across semantic visibility, technical performance, legal and trust signals, platform consistency, reputation strength, and sector-specific competitive context. Rather than treating these signals in isolation, the audit examines their relationships and relevant correlations with commercial performance. Its final goal is to give senior executives a clear, evidence-based basis for identifying gaps, challenging internal assumptions, prioritizing corrective action, and making better-informed digital investment decisions.

Marigold's website presents multiple named hotel properties through the main brand site and individual property pages. Its website highlights Hotel Description - Marigold Hotel and Our Location - Marigold Hotel. The matched Google Maps listing records 4.5/5 from 2,525 reviews. The website links to Instagram and LinkedIn profiles. Further service details and geographic coverage are not added where the collected profile does not substantiate them.

Representative Local Market · Marigold Thermal & SPA Hotel

Marigold Thermal & SPA Hotel is the representative hotel selected from 2 matched locations.

Maps/Nearby presentation refreshed from this audit's retained evidence on 2026-10-13T19:22:44+00:00. Original audit date, findings and scores are unchanged.

Verified Evidence Positioning Map (Nearby Peers)

Comparison scope: Representative local hotel market · within 2 km of Marigold Thermal & SPA Hotel (selected as a representative branch from 2 matched locations).

5 local peers independently checked against the same 7 ALO.NET entry-page evidence controls.

X: Verified Entry-page Evidence (%) = PASS / 7. Y: Google Maps rating. Bubble area scales with review count. Maps supplies discovery and reputation metadata; ALO supplies the entry-page evidence. This is not a composite market score.

The dark outline marks the focal business. All plotted web evidence uses peer_probe_v1, including the focal business; a probe is not a full audit.

Evaluated local points

Business / website	Distance	First seen on internet	Online age	PASS %	Maps rating	Reviews	Evaluation / provenance
You · Marigold Thermal & SPA Hotel marigold.com.tr	0 m	Not verified	Not verified	28.6%	4.5	2525	Control evidence peer_probe_v1 · Representative branch entry-page probe; the full audit covers the brand/root. 2026-09-29T15:45:22+00:00 · ALO entry-page evaluation + Google Places metadata schema.organization: PASS. Detected in the evaluated entry-page markup. Source schema.local_business: WARN. Not detected in the evaluated entry-page markup. Source schema.product_service: WARN. Not detected in the evaluated entry-page markup. Source schema.review: WARN. Not detected in the evaluated entry-page markup. Source schema.breadcrumb: PASS. Detected in the evaluated entry-page markup. Source semantic.primary_offer_clarity: WARN. Concrete offer language is observable, but the primary homepage promise relies partly on supporting copy for clarity. Source semantic.locale_content_coherence: UNVERIFIED. The declared page locale and footer prose could not be compared with sufficient linguistic confidence. Source
Anemon Bursa Otel anemonhotels.com	84 m	Not verified	Not verified	14.3%	3.7	453	Control evidence peer_probe_v1 · Peer probe only; no full audit linked. 2026-09-29T15:45:24+00:00 · ALO entry-page evaluation + Google Places metadata schema.organization: WARN. Not detected in the evaluated entry-page markup. Source schema.local_business: WARN. Not detected in the evaluated entry-page markup. Source schema.product_service: WARN. Not detected in the evaluated entry-page markup. Source schema.review: WARN. Not detected in the evaluated entry-page markup. Source schema.breadcrumb: WARN. Not detected in the evaluated entry-page markup. Source semantic.primary_offer_clarity: WARN. Concrete offer language is observable, but the primary homepage promise relies partly on supporting copy for clarity. Source semantic.locale_content_coherence: PASS. The evaluated first-party footer prose is coherent with the explicitly declared page locale. Source
Atlas Otel bursa-hotels.com	165 m	Not verified	Not verified	42.9%	4.1	92	Control evidence peer_probe_v1 · Peer probe only; no full audit linked. 2026-09-29T15:45:29+00:00 · ALO entry-page evaluation + Google Places metadata schema.organization: WARN. Not detected in the evaluated entry-page markup. Source schema.local_business: WARN. Not detected in the evaluated entry-page markup. Source schema.product_service: WARN. Not detected in the evaluated entry-page markup. Source schema.review: PASS. Detected in the evaluated entry-page markup. Source schema.breadcrumb: PASS. Detected in the evaluated entry-page markup. Source semantic.primary_offer_clarity: PASS. The homepage primary promise names a concrete offer and supporting copy reinforces the same commercial meaning. Source semantic.locale_content_coherence: UNVERIFIED. The declared page locale and footer prose could not be compared with sufficient linguistic confidence. Source
Kadı Konağı Butık Termal kadikonagihotel.com	207 m	Not verified	Not verified	0%	4.3	793	Control evidence peer_probe_v1 · Peer probe only; no full audit linked. 2026-09-29T15:45:29+00:00 · ALO entry-page evaluation + Google Places metadata schema.organization: WARN. Not detected in the evaluated entry-page markup. Source schema.local_business: WARN. Not detected in the evaluated entry-page markup. Source schema.product_service: WARN. Not detected in the evaluated entry-page markup. Source schema.review: WARN. Not detected in the evaluated entry-page markup. Source schema.breadcrumb: WARN. Not detected in the evaluated entry-page markup. Source semantic.primary_offer_clarity: WARN. Concrete offer language is observable, but the primary homepage promise relies partly on supporting copy for clarity. Source semantic.locale_content_coherence: UNVERIFIED. The declared page locale and footer prose could not be compared with sufficient linguistic confidence. Source
The BERUSSA Hotel theberussa.com	607 m	Not verified	Not verified	0%	4.1	740	Control evidence peer_probe_v1 · Peer probe only; no full audit linked. 2026-09-29T15:45:36+00:00 · ALO entry-page evaluation + Google Places metadata schema.organization: WARN. Not detected in the evaluated entry-page markup. Source schema.local_business: WARN. Not detected in the evaluated entry-page markup. Source schema.product_service: WARN. Not detected in the evaluated entry-page markup. Source schema.review: WARN. Not detected in the evaluated entry-page markup. Source schema.breadcrumb: WARN. Not detected in the evaluated entry-page markup. Source semantic.primary_offer_clarity: WARN. Concrete offer language is observable, but the primary homepage promise relies partly on supporting copy for clarity. Source semantic.locale_content_coherence: UNVERIFIED. The declared page locale and footer prose could not be compared with sufficient linguistic confidence. Source
Royal Termal Hotel Bursa royalbursa.com	1104 m	Not verified	Not verified	28.6%	4.3	1291	Control evidence peer_probe_v1 · Peer probe only; no full audit linked. 2026-09-29T15:45:37+00:00 · ALO entry-page evaluation + Google Places metadata schema.organization: WARN. Not detected in the evaluated entry-page markup. Source schema.local_business: WARN. Not detected in the evaluated entry-page markup. Source schema.product_service: WARN. Not detected in the evaluated entry-page markup. Source schema.review: WARN. Not detected in the evaluated entry-page markup. Source schema.breadcrumb: WARN. Not detected in the evaluated entry-page markup. Source semantic.primary_offer_clarity: PASS. The homepage primary promise names a concrete offer and supporting copy reinforces the same commercial meaning. Source semantic.locale_content_coherence: PASS. The evaluated first-party footer prose is coherent with the explicitly declared page locale. Source

Evidence data and provenance

Scope	Representative Local Market · Marigold Thermal & SPA Hotel
Audited root/entity	https://marigold.com.tr/
Selected physical unit	Marigold Thermal & SPA Hotel
Unit type	hotel
Matched locations	2
Sector control pack	hospitality_local_positioning_v1
First-party entry URL	https://marigold.com.tr/tr/home-tr/
Entry selection	Selected from the persisted first-party and Maps identity evidence.
Selection provenance	Deterministic qualified hotel identity in review-volume order; property transport does not change the selected hotel.
Full audit evidence	This audit evaluates the submitted entity. Representative entry-page evidence does not replace the full audit identity or evidence.
Focal property transport	1 bounded transport attempt(s); selected hotel unchanged.
Focal evidence state	Usable independently evaluated entry-page evidence.
Qualified branch order	Marigold Thermal & SPA Hotel → Koz Marigold Apart Hotel
Representative branches considered in order	Marigold Thermal & SPA Hotel
Selected unit Maps rating	4.5
Selected unit Maps reviews	2525
Entry-page evidence	Evaluated with the sector control pack.
Competitor probing	5 genuine local peer website probes were evaluated.

Verified Evidence Positioning (Random Similar Comparable Brands)Comparison scope: Hospitality saved audits. Compatible saved ALO.NET Audit reports only; separate from Google Maps Comparable Peers.Youalmira.com.trclubmed.com.tranemonhotels.commerithotels.comeftaliahotels.com

Brand	Verified Checks	Shared passes
You	19/37	4/11
almira.com.tr	13/30	5/11
clubmed.com.tr	20/43	5/11
anemonhotels.com	26/49	2/11
merithotels.com	25/49	6/11
eftaliahotels.com	27/53	3/11

X: Verified Checks, 0-100 (this audit's eligible-control scale is planned to expand toward 100). Y: verified passes across 11 shared evaluated controls, shown as a count, not a percent. Marker size scales with Verified Checks; legend order and color are identity-only, not a leaderboard.

Verified Evidence Positioning Analysis: Across 11 controls shared by 6 saved audits, the audited brand passes 4. Its broader result is 19/37 Verified Checks. Shared-control gaps provide a focused review priority alongside the broader audit result. Review the underlying shared-control gaps before interpreting differences in total coverage. This selected comparison is retained evidence, not a local-market rank or a measure of reputation or commercial performance.

ALO.NET Audited Cohort: Compatible saved full audits. This population and its historical axes are separate from Local Market web probes.

The public decision journey is uneven: search-to-booking journey clarity creates the clearest controllable gap, while public review position against the verified peer set supplies the strongest verified reassurance. Taken together, the evidence suggests that guests can encounter credible public proof but still receive an avoidably weak handoff toward direct booking action. Management can therefore protect the established reputation signal while tightening the point where discovery should become action. see details ↓

Observed weakness: Search-to-booking journey clarity is the selected weakness. The audited entry point did not present consistently decision-ready publisher search copy. This is high-confidence decision-journey evidence for the search-to-booking journey; it does not establish the live Google result, guests' response, conversion or revenue. see details ↓

Observed strength: Public review position against the verified peer set is the selected strength: 4.5/5.0 and 2,525 reviews versus a peer age-adjusted median of 1,287. This is medium-confidence competitive evidence within the publishable comparable cohort; it does not prove market leadership, preference, conversion or revenue. see details ↓

Management Decision: Management should assign a named owner and review date to search-to-booking journey clarity, then use a relevant first-party journey indicator to test whether the exposure is reduced. It should preserve public review position against the verified peer set as a managed public strength while keeping the conclusion within the cited confidence, cohort and measurement limits. see details ↓

search-to-booking journey clarity: Observed evidence: Publisher-controlled search messaging is not consistently decision-ready. Why management should care: The first search interaction may not communicate the offer or next booking step clearly enough for high-intent guests. What could go wrong: High-intent search demand may reach the site without a clear offer or next step, weakening direct-booking actionability. see details ↓

public review position against the verified peer set: Observed evidence: 4.5/5.0 and 2,525 reviews versus a peer age-adjusted median of 1,287. Management value: The property can lose shortlist confidence to hospitality alternatives with stronger public proof. The public signal should be protected, but it is not proof of a commercial outcome. see details ↓

customer-facing governance: Observed evidence: Legal Check evaluated Booking / cancellation / no-show / payment was incomplete and Guest-data transparency was incomplete. Why management should care: Management may be less able to reconstruct the governing terms and the relevant guest-facing disclosure presented at the booking or guest-data decision point. see details ↓

90 days Priorities

What proposition and next step should a guest see at the search decision point, and who owns its consistency? see details ↓
What evidence will demonstrate that the selected corrective action changed the measured outcome? see details ↓
Which operating decision will address the verified peer gap, and which leading indicator will the executive team review monthly? see details ↓

90-Day Priority Actions

Improve the measured publisher-controlled search metadata, then recheck.Measured evidence supports a bounded remediation; ranking uses the recorded score gap, relevance weight, confidence and actionability.HighActionable within 90 days
Correct the verified identity inconsistency on the evidenced assets.Measured evidence supports a bounded remediation; ranking uses the recorded score gap, relevance weight, confidence and actionability.MediumActionable within 90 days
Investigate and remediate measured page-performance friction, then remeasure.Measured evidence supports a bounded remediation; ranking uses the recorded score gap, relevance weight, confidence and actionability.MediumActionable within 90 days

Check Score

Audited online-presence quality indicator: PASS / (PASS + WARN + FAIL) × 100. Unverified and unavailable checks are excluded. This is not an overall brand or revenue score.

Verified Checks

Shows the checks ALO.NET Audit could evaluate using concrete evidence in this report. For example, 20/37 Verified Checks means that 20 of the 37 evaluated checks received PASS; the remainder may be WARN or FAIL. Unavailable, Unverified and excluded checks are outside this total.

Trust Basics

Summarizes basic website trust signals, including organizational identity, contact information, essential policies and trust infrastructure that help visitors and digital systems assess a website. It indicates basic trust hygiene and is neither a legal compliance certificate nor an overall reputation score.

Evidence Captured

Shows how many applicable checks have enough evidence for evaluation. For example, 48/83 means that usable evidence was obtained for 48 of 83 applicable checks. A higher value indicates broader audit coverage; it does not mean that the website performed well.

First Seen On Internet

Shows an estimated date from which the domain can be observed online. This is not the company incorporation date, the age of the brand or the opening date of a physical business. It provides context about the domain’s observable online history.

Matched Listings Avg. Rating

Shows the average user rating of Google Maps business listings reliably matched to the audited brand or website. Only verified entity matches are included; unrelated businesses with the same or a similar name are excluded. A qualified entity match does not necessarily mean that the listing’s Website field matches the audited domain.

Reviews Across Matched Listings

Shows the total number of user reviews across business listings matched to the brand. It indicates the volume of user feedback and provides context about online visibility. Review volume alone does not establish whether feedback is positive or negative.

Mobile PageSpeed

Shows website performance on mobile devices as a 0–100 score measured using Google Lighthouse/PageSpeed methodology. A higher score generally indicates better loading performance and user experience. This technical performance measure is produced by Google and is independent of the ALO.NET Check Score.

Executive Scoreboard

Provides an at-a-glance executive overview of key audit areas. Each row represents a different area and shows its PASS, WARN and FAIL results or the relevant system’s native score. Rows may use different measurement types, so their values should not always be compared directly as equivalent scores.

Legal Check

Examines whether essential legal and privacy information is accessible to users and search systems, together with related requirements that can be evaluated within the audit scope. ALO.NET Audit does not provide legal advice, and this result is not a legal compliance certificate.

AI Search Readiness

Separates captured query/page matching, search-assisted answers, own-domain sources, brand mentions, explicit recommendations and citation-free mentions. Results apply to the recorded query, market and response; unavailable observations remain neutral. Technical presence does not guarantee AI visibility or ranking.

Frontend Interaction Check

Examines visible interface and link signals that help visitors reach core actions such as contacting the business, searching, getting directions or making a reservation. Detecting a button or link does not establish that the corresponding action was successfully completed from end to end.

Semantic Quality

Evaluates structural and semantic signals that help people and machines understand page content. Headings, content relationships and related semantic cues help clarify what a page communicates.

PageSpeed & SEO Quality

Summarizes Google Lighthouse measurements of speed, accessibility, best practices and SEO (Search Engine Optimization), together with technical checks that help search engines crawl and understand the audited page. PASS/WARN/FAIL counts cover evaluated audit checks; native 0–100 scores remain in the details. Results do not guarantee search rankings.

Maps & Review Metrics

Evaluates verifiable Google Maps business listings, user ratings, review volume and, when available, comparable market evidence. Its purpose is to show the measurable portion of the brand’s local digital reputation within the audited scope.

Structured Data

Checks for structured data defined in website source code using standards such as Schema.org. This data can help search engines understand organizations, businesses, products, services and other content more accurately.

Social Presence

Evaluates the online presence of social media profiles verified as belonging to the brand. The result reflects verifiable brand presence, rather than follower counts or social media success.

Search Presence

Evaluates verifiable signals about whether the brand and website can be found by search systems. It shows available search visibility evidence and does not guarantee a ranking for any particular keyword.

Social Links

Checks links from the website’s own pages to the brand’s social media profiles. These links help establish an explicit first-party relationship between the website and the social accounts.

PASS / WARN / FAIL

PASS means sufficient positive evidence was found for the evaluated condition. WARN means the result is partly positive but needs attention. FAIL means an evaluated check did not meet the expected condition. These statuses apply only to checks that could actually be evaluated.

Google PageSpeed/SEO — marigold.com.tr

Page speed shapes first impressions before a single word is read. A low Performance score — especially on mobile — means visitors leave before engaging. Google uses Core Web Vitals as a ranking signal, so poor speed hurts discoverability. The SEO score here reflects technical crawlability only, not full SEO strength. Accessibility measures inclusivity. Best Practices flags security and standards compliance. Together, these reveal how seriously the digital asset is maintained.

Mobile

PSI lab run: 2026-09-29T15:44:37.089Z UTC

Performance

Accessibility

Best Practices

SEO

Desktop

PSI lab run: 2026-09-29T15:44:37.381Z UTC

Performance

Accessibility

100

Best Practices

SEO

Google PageSpeed SEO score has been multiplied by 0.75. Why? For deep SEO/AIO analysis, please contact info@alo.net.

Maps/Nearby presentation refreshed from this audit's retained evidence on 2026-10-13T19:22:44+00:00. Original audit date, findings and scores are unchanged.

Google Maps Reviews

Retained Maps records do not establish the required audited-domain identity and available metrics. Updated Maps ratings and Nearby qualification are withheld.

Competitive Google Maps Rating vs Comparable Peers

Above peer median

Competitive Google Maps peer analysis - not a generic score.

Audited Rating4.5

P25 4.0Peer median 4.3P75 4.3

86thAudited percentile

+0.3Rating gap vs peer median

14 | MediumPeer sample | confidence

The audited brand's Google rating is above comparable peers in the local competitive set.

Why it matters: Comparable Peers are nearby, currently operating Google Maps businesses that passed the same business-type and brand-exclusion checks. They are the local competitive set, not a generic industry average.

Audited Brand: The marker represents Home - Marigold Hotel Thermal & SPA Hotel. It was selected from the eligible established listings matched to the audited brand because it has the highest current review count; rating and Place ID only resolve ties.

Competitive Google Maps Review Volume vs Comparable Peers

Above peer market

Current review footprint - not Review Momentum and not age-normalized.

Audited Reviews2,525

P25 930Peer median 1,678P75 2,765

64thAudited percentile

1.5xReview count vs peer median

14 | MediumPeer sample | confidence

The audited listing's current Google Maps review footprint is above comparable peers in the local competitive set.

Competitive Reputation Position

Above-median peer position

Two validated Google Maps peer percentiles shown together - not a synthetic score.

Bubbles prioritize the highest-review paired peers; all paired peers remain in both axis statistics. 14 paired comparable peers analyzed · 12 highest-review peers shown

Brand	Rating	Reviews
Sheraton Bursa Hotel	4.5	4,057
Crowne Plaza Bursa	4.5	3,628
Gold Majesty Hotel	4.3	2,991
Tiara Termal Hotel	3.6	2,825
Anemon Bursa Gönlüferah Hotel	4.0	2,584
Ramada by Wyndham Bursa Nilufer	4.2	2,021

Brand	Rating	Reviews
Hotel Anatolia	4.2	1,858
KIRCI TERMAL HOTEL	3.7	1,498
Aloft Bursa Hotel	4.3	1,479
Royal Termal Hotel Bursa	4.3	1,291
Boyugüzel Termal Hotel	4.0	810
Kadı Konağı Butık Termal	4.3	793

Competitive read: Both signals are above the qualified-peer median; limited cohort validity prevents a decision-grade market classification.

PASSWARNFAILUnverifiedUnavailableInformational

Where is verified KPI evidence concentrated?

Raw deterministic evidence states are compared across all six approved pillars. Bar length is a count, not maturity or a KPI score.

Focus, hover or tap a chart value for exact evidence details.

Canonical findings and evidence ownership

Verified capabilities and gaps retain their evidence scope. Source observations do not prove rendered interaction. Findings are ordered by status and control ID; commercial impact is not ranked.

Online Discoverability

Verified capability: Instagram profile linkage · PASS · Publisher-controlled surface
Verified capability: LinkedIn profile linkage · PASS · Publisher-controlled surface
Evidence gap: Facebook profile linkage · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Pinterest profile linkage · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: TikTok profile linkage · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: X profile linkage · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: YouTube profile linkage · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Declared location linkage · NOT_VERIFIED · Platform evidence
Evidence gap: Search result language consistency · NOT_VERIFIED · Platform evidence

Reputation & Trust

Verified capability: Instagram visual identity · PASS · Publisher-controlled surface
Verified capability: Comparable rating position · PASS · Platform evidence
Verified capability: Matched listing rating · PASS · Platform evidence
Verified capability: About identity evidence · PASS · Publisher-controlled surface
Verified capability: Content freshness evidence · PASS · Publisher-controlled surface
Verified capability: Secure connection · PASS · Publisher-controlled surface
Verified gap: Cross-channel visual identity · FAIL · Publisher-controlled surface
Verified gap: Site icon presence · FAIL · Publisher-controlled surface
Evidence gap: Blocklist exposure · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: DMARC policy · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: SPF policy · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Facebook public profile presence · NOT_VERIFIED · Platform evidence
Evidence gap: Instagram public profile presence · NOT_VERIFIED · Platform evidence
Evidence gap: X public profile presence · NOT_VERIFIED · Platform evidence
Evidence gap: YouTube public profile presence · NOT_VERIFIED · Platform evidence
Evidence gap: Facebook visual identity · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: X visual identity · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: YouTube visual identity · NOT_VERIFIED · Publisher-controlled surface

Website Experience & Performance

Verified capability: Desktop lab performance · PASS · Publisher-controlled surface
Verified capability: Accessibility markup basics · PASS · Publisher-controlled surface
Verified capability: Responsive viewport declaration · PASS · Publisher-controlled surface
Verified gap: Mobile lab performance · WARN · Publisher-controlled surface
Verified gap: Image format hygiene · WARN · Publisher-controlled surface

Measurement & Conversion Readiness

Verified gap: Directions markup actionability · FAIL · Publisher-controlled surface
Evidence gap: Rendered interaction evidence · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Contact path evidence · UNAVAILABLE · Publisher-controlled surface
Source observation: Email markup actionability · INFORMATIONAL · Publisher-controlled surface — The observed email value has a matching native action in source markup.
Source observation: Phone markup actionability · INFORMATIONAL · Publisher-controlled surface — The observed phone value has a matching native action in source markup.
Source observation: Primary CTA markup · INFORMATIONAL · Publisher-controlled surface — At least one primary CTA exposes a native destination or form action in source markup.

Semantic & AI Readiness

Verified capability: Conversion intent alignment · PASS · Publisher-controlled surface
Verified capability: Navigation intent alignment · PASS · Publisher-controlled surface
Verified capability: Breadcrumb structured data · PASS · Publisher-controlled surface
Verified capability: Organization structured identity · PASS · Publisher-controlled surface
Verified gap: Primary offer clarity · WARN · Publisher-controlled surface
Verified gap: Local business structured identity · WARN · Publisher-controlled surface
Verified gap: Product or service structured identity · WARN · Publisher-controlled surface
Verified gap: Review structured data · WARN · Publisher-controlled surface
Evidence gap: Search result message relevance · NOT_VERIFIED · Platform evidence
Evidence gap: Locale content coherence · UNAVAILABLE · Publisher-controlled surface
Evidence gap: Machine readability basics · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Search message cross-reference · NOT_VERIFIED · Publisher-controlled surface

Legal & Privacy Governance

Verified capability: Benchmark legal quality · PASS · Publisher-controlled surface
Verified gap: Implementation legal quality · WARN · Publisher-controlled surface
Verified gap: Sector legal quality · WARN · Publisher-controlled surface
Verified gap: Booking / Cancellation / Payment Terms · WARN · Publisher-controlled surface
Verified gap: Guest Data Transparency · WARN · Publisher-controlled surface
Verified gap: On-site Legal Discoverability & Freshness · WARN · Publisher-controlled surface
Verified gap: Cookie notice presence · WARN · Publisher-controlled surface
Evidence gap: Freshness legal quality · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Jurisdiction legal quality · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Cookie & Consent · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Guest Forms & Marketing Consent · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Hotel / Operator Legal Identity · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Privacy / Data Protection · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Rights / Privacy Contact · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Third-Party Booking / Data Sharing · NOT_VERIFIED · Publisher-controlled surface
Evidence gap: Booking & accommodation terms indexed discoverability · NOT_VERIFIED · Platform evidence
Evidence gap: Cancellation & refund indexed discoverability · NOT_VERIFIED · Platform evidence
Evidence gap: Cookie policy indexed discoverability · NOT_VERIFIED · Platform evidence
Evidence gap: Privacy & data protection indexed discoverability · NOT_VERIFIED · Platform evidence
Evidence gap: Privacy policy presence · UNAVAILABLE · Publisher-controlled surface
Evidence gap: Terms presence · UNAVAILABLE · Publisher-controlled surface

How do Mobile and Desktop Lighthouse results compare?

This compares the stored Lighthouse category results by device; the four categories are not averaged into a new score.

How is Google Maps review volume distributed across matched locations?

Bar length represents review volume only; rating is shown separately in labels and details.

Percentiles withheld: a defensible branch-level peer matching unit was not established.

Accessible KPI evidence table

ALO.NET KPI Profile evidence coverage and status distribution
Pillar	Evaluated / applicable	PASS	WARN	FAIL	Unverified	Unavailable	Evidence coverage	Confidence
Online Discoverability	2 / 9	2	0	0	7	0	2 of 9 applicable controls evaluated	Retained canonical detail evidence; source confidence varies by control
Reputation & Trust	8 / 18	6	0	2	10	0	8 of 18 applicable controls evaluated	Retained canonical detail evidence; source confidence varies by control
Website Experience & Performance	5 / 5	3	2	0	0	0	5 of 5 applicable controls evaluated	Retained canonical detail evidence; source confidence varies by control
Measurement & Conversion Readiness	1 / 6	0	0	1	1	1	1 of 6 applicable controls evaluated	Retained canonical detail evidence; source confidence varies by control
Semantic & AI Readiness	8 / 12	4	4	0	3	1	8 of 12 applicable controls evaluated	Retained canonical detail evidence; source confidence varies by control
Legal & Privacy Governance	7 / 21	1	6	0	12	2	7 of 21 applicable controls evaluated	Retained canonical detail evidence; source confidence varies by control

Accessible PageSpeed data table

Stored PageSpeed device comparison
Device	Performance	Accessibility	Best Practices	SEO	Source collection time
Mobile	67	87	96	100	2026-09-29T15:44:37.089Z
Desktop	86	89	100	100	2026-09-29T15:44:37.381Z

Accessible Maps location data table

Matched Google Maps location evidence
Location	Reviews	Rating	Focal status
Marigold Thermal & SPA Hotel	2525	4.5	Selected focal branch
Koz Marigold Apart Hotel	393	4.3	Matched location

Not evaluated — the indexed source has accepted this domain and is still preparing it.

Sector: HospitalityEvaluated locales: EN, TRIndexed-source readiness: source pendingKPI treatment: Score withheld

PresentationUnknown

Document scopeUnknown

Locale gapsNo cross-locale gap established

This control reviews indexed-search discoverability only. It does not establish that a document is current or present on the live website, and legal compliance was not verified.

Legal Check (Sectoral & Jurisdiction Legal Intelligence)

32/100Weak public legal transparencyLimited evidence coverage · provisional

Sector: Hospitality

Audit market: Türkiye · estimated from auditor IP ip_estimate

Score Breakdown

Jurisdiction BaselineNot evaluated

Sector-Specific Transparency15.0/25

Implementation9.0/15

Benchmark MaturityProvisional · 8.0/10

Freshness & OwnershipNot evaluated

Top Legal Gaps

Make booking, cancellation, refund, no-show, payment and fee conditions easy to find before reservation.

Sector-Critical Findings

Guest-data transparencyPARTIAL

Guest-specific privacy context in collected public evidence.

Booking / cancellation termsPARTIAL

Reservation, cancellation, no-show, payment and fee coverage.

Loyalty / marketing controlsUNVERIFIED

Marketing or loyalty transparency signal.

Third-party booking disclosureUNVERIFIED

Booking responsibility boundary where observable.

Local operator clarityUNVERIFIED

Property/group controller clarity, separate from audit market.

Benchmark summary: Comparison covers discoverability, coverage, policy layering, hospitality specialization, localization, rights mechanisms and observable implementation; it does not compare legal text similarity or certify legal equivalence.

Evidence Ledger

Evidence scope: legal completeness and applicability. A Trust Basics PASS can confirm that a public surface was detected while this card still reports WARN for incomplete content. Indexed-search availability is assessed separately and does not override either result.

Jurisdiction pack: Türkiye · applicability PARTIAL

Entity-jurisdiction signals: Türkiye applicability signals observed: local controller. These public signals do not replace legal confirmation.

The bounded public evidence did not establish a complete legal-transparency layer with high confidence. Unverified surfaces are kept separate from confirmed gaps, and Türkiye is applied only as the market-comparison lens.

Verified Legal Topics

Privacy / Data ProtectionUNVERIFIED

No applicable evidence was evaluable; the contributing checks were unverified or not applicable.

Hotel / Operator Legal IdentityUNVERIFIED

No applicable evidence was evaluable; the contributing checks were unverified or not applicable.

Guest Data TransparencyWARN

Guest-data transparency remained incomplete in the collected evidence.

Booking / Cancellation / Payment TermsWARN

Booking / cancellation / no-show / payment remained incomplete in the collected evidence.

Rights / Privacy ContactUNVERIFIED

No applicable evidence was evaluable; the contributing checks were unverified or not applicable.

On-site Legal Discoverability & FreshnessWARN

Localized route / crawl usability remained incomplete in the collected evidence.

Evaluated Legal Criteria

Legal entity / controller clarityUNVERIFIED

Controller/entity language in collected public evidence.

Privacy notice core completenessUNVERIFIED

Privacy surface plus core disclosure signals.

Purpose / legal basis / rights / transfers / retentionUNVERIFIED

Observed structured disclosure families: 0 of 5.

Terms / legal notices / market surfacesUNVERIFIED

Terms surface discovery state.

Rights-exercise / privacy-contact mechanismUNVERIFIED

Rights and request/contact language in collected evidence.

Guest-data transparencyPARTIAL

Guest/hospitality data context.

Booking / cancellation / no-show / paymentPARTIAL

Transaction and stay-condition signals.

Loyalty / marketing controlsUNVERIFIED

Loyalty or marketing transparency signal.

Third-party booking disclosureUNVERIFIED

A third-party booking boundary is scored only when observable.

Local operator / property identityUNVERIFIED

Controller and jurisdiction-localization signals remain distinct from audit market.

On-site Legal DiscoverabilityUNVERIFIED

Homepage and bounded-site discovery evidence.

Form-to-notice alignmentUNVERIFIED

No form is submitted; adjacent notice behavior requires dedicated evidence.

Localized route / crawl usabilityPARTIAL

Türkiye-localized discoverability signal.

Privacy request mechanism usabilityUNVERIFIED

Public request path observed; submission is not tested.

Coverage breadthUNVERIFIED

Coverage compared by capability, not text similarity.

Legal information architecture / layeringUNVERIFIED

Separate public legal surfaces.

Sector specializationPARTIAL

Hospitality-specific transparency coverage.

Market localizationPASS

Türkiye-market localization signal.

Accessibility transparencyUNVERIFIED

Accessibility is not inferred when not observed.

Effective / updated date signalsUNVERIFIED

Effective-date language in public evidence.

Controller / privacy ownership / contactUNVERIFIED

Ownership and contact signals.

Internal consistency / version clarityUNVERIFIED

Consistency is not asserted without enough public evidence.

Core Legal Surfaces

Privacy NoticeUNVERIFIED

A workforce-only privacy candidate was retained as provenance but is out of scope for the customer-facing privacy role.

Cookie PolicyUNVERIFIED